About us
Nestled in the heart of Fresno, Beyond Rooted isn’t just another cannabis dispensary – we’re a homegrown business focused on community, resilience, and a commitment to authenticity that extends back to our roots. Beyond Rooted was born in the sun-drenched fields of Fresno, where generations of hard work have become our legacy. At Beyond Rooted, our journey has always been about more than just cannabis. It’s about sharing our love and respect for cannabis with you, and giving back to our community.
The Beyond Rooted Family Legacy
Our name, “Beyond Rooted”, wasn’t chosen by chance. It’s a sort of play on words that connects our modern business today with our roots in the Central Valley. Our name reflects where we’ve come from, the hard work that led us here, and how we’re not interested in commercial trends, but in providing our customers and our community with something greater.
Our roots in cannabis cultivation were planted generations ago, but still long after our founders had been spending endless days in the fields, understanding the cycles of nature, the ebbs and flows, and how what began in the soil would eventually be passed on to the community.
What we plant in the soil, how we tend to it, cultivate it, and harvest it matters. It matters to everyone, not just the people who enjoy our cannabis products.
Through the years, our Beyond Rooted founders developed a respect and appreciation for cannabis cultivation and have passed down that time-honored wisdom to the modern industry as it is today. You could say that at Beyond Rooted, we were birthed from the marriage of age-old tradition and the knowledge that time and innovation have provided us.
Cultivating Quality from Seed to Soul
Cannabis dispensaries are a dime a dozen. We’re not saying this to put down our competitors, but few of them are able to stand out as exceptional in any way. At Beyond Rooted, we have no interest in being just another cannabis dispensary. The idea of using flashy marketing to get people through our door isn’t something that interests us.
Instead, we’re committed to building a reputation based on quality, integrity, and intention – from seed to sale.
At Beyond Rooted, the care and respect for cannabis are immediately evident. Sure, the enjoyment of cannabis is pleasurable, fun, and relaxing – whether you’re partaking alone or with others. Still, we see the value of cannabis far beyond its recreational qualities. Our respect for the plant extends to its ability to heal, soothe, uplift, and inspire.
We recognize that each person who comes to us is on a journey of their own. From flowers and edibles to concentrates, our cannabis has been carefully cultivated to meet your needs and expectations on every level.
Another way that Beyond Rooted stands out is our commitment to transparency. Our growing and harvesting practices are ethical and sustainable. Plus, we work side by side with our parent/sister company, G7 Farmz. With our combined reputations, you can be sure that the product you receive is the purest, most potent cannabis available. You can also know that it has been cultivated with conscience and a respect for the soul and spirit of each strain.
More Than a Dispensary: Given Back to the Valley
It’s more than the quality of our cannabis that sets Beyond Rooted apart – it’s also our mission, purpose, and commitment to giving back to the valley.
From the day Beyond Rooted was formed, we knew we wanted to be a true part of the community, and this meant we needed to have a plan for giving back. Our business model is infused with community initiatives, including being practiced with community involvement in ways that make a real and lasting impact.
Our Fresno location sits in the Tower District in a building that was once a local grocery store. By moving into this building, putting in the work to renovate it, and bringing more people into the southern stretch of the Tower District, we’re hoping to do our part to reenergize the area, breathe new life into it, and build it up for the community that supports us.
We prioritize sourcing cannabis from growers in the Central Valley, especially those who share our vision and commitment to the community. We work to keep the local economy strong, while building meaningful local partnerships and supporting the agricultural community where roots are planted.
At Beyond Rooted, we’re continually looking for ways to give back and build up the community and the wonderful people that call it home.
The Beyond Rooted Experience
Visiting a cannabis dispensary should be a special type of experience. At Beyond Rooted, we believe in treating every person like a friend and neighbor. This is why we work hard to ensure that every customer, including those who are just curious and looking, feels as though they belong.
When you walk into a dispensary, the knowledge and passion of the staff are one of the first key indicators of the quality of cannabis you’re about to experience. At Beyond Rooted, each team member takes pride in sharing their knowledge, understanding what each customer is searching for from their cannabis experience, and offering real expertise.
We know that there is no such thing as a one-size-fits-all experience with cannabis. Our space in Fresno is inclusive, and we want each person to feel relaxed in our zero judgment zone.
Our staff is experienced in meeting each person where they are in their cannabis journey, and don’t be surprised if you end up staying longer than expected, not only exploring our cannabis options, but also sharing conversation and new discoveries with our staff.
Whether you’re a seasoned cannabis enthusiast interested in trying something new or someone who is brand new to the world of cannabis and has no idea where to begin, our staff will greet you with warmth, help you feel at ease, and empower you to explore cannabis with confidence and curiosity.
At Beyond Rooted, we offer a full spectrum of the highest quality cannabis products, including:
Sisterly Love with G7 Cannabis
We have to give props where they’re due, and we know that Beyond Rooted wouldn’t be the quality dispensary it is today without the support of our parent/sister company, G7 Farmz. While G7’s cannabis is grown in Mendocino County, their heart, like ours, belongs to Fresno. Our shared origin with G7 Farmz highlights our shared commitment to quality, sustainability, and community.
Part of this shared vision is in our cultivation standards. Think along the lines of natural soil, holistic feeding regimens, and pesticide-free, organic pest management. G7’s mission is to create natural ecosystems where cannabis plants can grow and thrive, while also contributing to the health of the soil and the healing of the planet.
Beyond Rooted and G7 Farmz together produce exceptional cannabis, with respect to its roots. We work side by side, and are both deeply invested in sustainability, ethics, and our communities.
Looking Toward the Future
With decades of hard work, with our hands in the dirt and our souls invested, Beyond Rooted is always looking toward the future, considering how we can shift to serve you even better.
This commitment includes researching new sustainable and ethical farming practices, staying in touch with our communities, and supporting wellness in every way possible through sharing our cannabis expertise.
Learning and growing are lifelong journeys, and we apply this philosophy to our cannabis business. For us, this means always being curious, humble, and willing to change in ways that support our vision, mission, and our local economy.
Visit Beyond Rooted in Fresno Today
Are you ready to experience the Beyond Rooted difference? We’re excited to welcome you into our family. Beyond Rooted is located right in the heart of Fresno, and we’re easy to find. Walk through our door, and you’ll instantly feel relaxed and at ease, with our staff being ready to connect you with the right cannabis products for your journey.
If you’re looking for something specific, or a certain type of cannabis experience, our team has the knowledge and expertise to offer suggestions and point you in the right direction. We’re happy to engage in a conversation to really understand what you’re seeking.
What if you’re just curious? Our staff loves introducing customers like you to the wonderful world of cannabis, exploring different strains, their properties, and how each can enhance your life. There’s no topic off-limits, and we genuinely want to help.
We invite you to come explore Beyond Rooted cannabis with us today. We’re excited to be part of your journey and can’t wait to meet you.